We believe that a good night's sleep should be accessible to everyone, hence we took things in our own hands with that belief.
We pushed the envelope (quite hard) on what great sleep should be. From our sheets (the finest threads, workmanship and design), to the carefully cross-referenced resources we provide and the peripherals that makes a bedroom optimised for sleep.
You’d want every cent to go a long way, and we’re constantly committing to make that happen. We’ve focused only on the necessary in every product, designed and tested them so they’re built to last, and made our packaging reusable and sustainable.
A journey to good sleep is already a frustrating experience, buying products during that journey should go swimmingly. We’ll help you every step of the way, avoiding jargon, cumbersome decisions and complicated experiences.
We started off as consumers in search of great sleep and bought into high thread counts, “hotel quality” and luxury brands. We slept in them, but neither gave that “oh so satisfying” smile that was commonly advertised.
We discovered that it was all just advertising, so we ignored all that and looked into what truly makes a good bedsheet. The result? We were wow-ed by the detail that goes into a simple product, from the source of fibre and its properties, fineness of yarns down to how it’s all pieced together.
In this journey of discovery, we developed bed sheets that really gave us that smile so frequently advertised, carefully crafting every detail with materials suitable for our climate. But we’re not stopping there, our search for great sleep has driven more products from our weighted blanket to our lyocell duvet, driven by our values from wanting better sleep.