The Problem
We started off as consumers in search of great sleep and bought into high thread counts, “hotel quality” and luxury brands. We slept in them, but neither gave that “oh so satisfying” smile that was commonly advertised.
We believe that a good night's sleep should be accessible to everyone, hence we took things in our own hands with that belief.
Only the Best for Sleep
We pushed the envelope (quite hard) on what great sleep should be. From our sheets (the finest threads, workmanship and design), to the carefully cross-referenced resources we provide and the peripherals that makes a bedroom optimised for sleep.
Good is Never Good Enough
You’d want every cent to go a long way, and we’re constantly committing to make that happen. We’ve focused only on the necessary in every product, designed and tested them so they’re built to last, and made our packaging reusable and sustainable.
Simply the Right Choice
A journey to good sleep is already a frustrating experience, buying products during that journey should go swimmingly. We’ll help you every step of the way, avoiding jargon, cumbersome decisions and complicated experiences.
We started off as consumers in search of great sleep and bought into high thread counts, “hotel quality” and luxury brands. We slept in them, but neither gave that “oh so satisfying” smile that was commonly advertised.